Marsha F. Cassidy  


Welcome to my website.  I currently teach media studies (including popular literature, film, and television) in the Department of English and in the Honors College at the University of Illinois at Chicago.  My research focuses on television history, with a special emphasis on gender issues.

My most recent book: What Women Watched:  Daytime Television in the 1950s (Univ. of Texas Press, 2005).

Current Research: My newest research explores the ways in which media texts stimulate somatic and emotional responses in viewers. My work is inter-disciplinary: I am researching how phenomenology, cultural studies, and new work in bioculture and neuroscience explain the ways in which media texts provoke emotional, visceral, and multi-sensory responses. This venture began with a study of cigarette advertising on television before the government ban (1948-1971). I concluded that cigarette ads not only appealed to viewers' cultural and social desires but also to much more powerful sensory responses, evoking through sight and sound the sensations of touch, taste, and inhalation. Drawing upon these ideas, I then examined the visceral act of vomiting and its cultural and gender meanings in the TV series MAD MEN. My presentation at the UIC English Department Colloquium in January 2011, “Lucy Smokes, Betty Vomits: Phenomenology, Bioculture, and the 1950s Body on Television,” brought these threads together.

Marsha Cassidy

Marsha F. Cassidy
Department of English (M/C 162)
2008 University Hall
601 S. Morgan Street
Chicago, IL 60607-7120

312-413-2200 English Dept. Office (messages)
312-413-8939 (my office)
773-297-4821 (cell)

FAX (English Dept.):  312-413—2240